Google has been making upgrades to its algorithm and constantly strives in bringing up the quality of the content in the websites to the spotlight.Content optimization can be defined as making online content in such a way that it will catch attention of the both users and search engines.
For users, content optimization means providing good quality content that will perfectly matches their search goal. If they ask a question, then your article or page should provide the best solution to there question.
For search engines, content optimization involves using SEO (Search Engine Optimization) and other techniques to make your content machine-readable, findable, and organized.
Benefits of Content Optimization in SEO
Content optimization promotes business :
Content optimization is the process of adding sufficient number of keywords within a paragraph or text so to be able to easily identified by search engines to rank your site higher on places like Google or other search engines. Eventually Proper content optimization promote your business.
Content is viewed as King :
Content is generally viewed as King in the digital marketing industry. There is a lot that can be done with the help of content.Because of quality content posted on their site many business are successful today.Because google algorithm also focus on quality and unique content. People do have many followers because of there quality and unique content in there website.
Optimized content delivers results :
Optimized content provide results for your business. That is why keywords are so important, and if it should be properly used within the content. Once it’s done in proper way you will soon notice that your page is beginning to rank well in google and search engines.
1.Optimzed Title Tag:
The title tag is noteworthy bit of on page website improvement .Page title tag should be properly used its should be join focus expression and length of title tag should be under 60 characters.
2. Optimized Meta Description :
The meta description is always shown on search engine result page(SERPS) that why its should be properly optimized. The length of the meta description should be under 160 characters and target keyword should be included in meta description.
3.Keyword density:
Keyword density also play a vital role. You utilize a specific watchword more than the necessary occasions and make the substance muddled. So you ought not use to numerous watchwords in your content.Keyword thickness likewise mulled over while composing quality and remarkable substance for site.
4.Word count:
Make your substance short and straightforward. A 300 to 500 words in content is a greatest client perusing limit with respect to an assistance related web page(personal conclusion). In the event that you have web journals make it 800 to 1000 words in your substance with pertinent and quality pictures or steps. Make the substance appealing by showing the potential questions of a client. Try to leave transformation words, for example, "request now , buy in for more data" and so on.
5.Content format:
Use a readable format.Your content should be written in such a way that it should be readable. By adding to much style in a your content its make content unreadable.So always use the basic formats if conversion is your prime goal .
6.H1, H2 and H3 tags:
Make Proper use of H1,H2 and H3 tags in your content.And make the heading title tags noticeable. And make your heading and sub heading text larger or bold. Always use focus keyword within the heading.
7.Optimize Images: Use quality images which will attract the user and they will spend more time on your website. Use alt tag in all images and image size should be not to much big and always use the images which is compressed they will load faster.
8.Inbound links:
Use proper inbound link in your content .If you want the people to be redirected to contact and order page then you should use that link in your content.Redirecting your page to the contact page or the order page will be the ultimate goal in terms of product and services.
9.Page URL:
Make sure the main/primary keyword is present in the URL and URL should be short to make the page more user friendly.
10.Content upgrade:
Always upgrade your content and make sure that you are following the guidelines of the Google while upgrading your content.
11.Plagiarism:
Make your content unique and don't copy the content from another website.Always use Plagiarism checker tool before publishing your content.
12.Page Speed :
Website which have low speed is ignore by visitor that why website should have good loading speed.And low speed website ignored by Search engines.So for improving page speed try to reduce HTTP redirect,reduce the use of java script,and always optimized the image for improving the page speed.
Optimized content provide results for your business. That is why keywords are so important, and if it should be properly used within the content. Once it’s done in proper way you will soon notice that your page is beginning to rank well in google and search engines.
12 Tips for Creating Your Best SEO Content in 2020
1.Optimzed Title Tag:
The title tag is noteworthy bit of on page website improvement .Page title tag should be properly used its should be join focus expression and length of title tag should be under 60 characters.
2. Optimized Meta Description :
The meta description is always shown on search engine result page(SERPS) that why its should be properly optimized. The length of the meta description should be under 160 characters and target keyword should be included in meta description.
3.Keyword density:
Keyword density also play a vital role. You utilize a specific watchword more than the necessary occasions and make the substance muddled. So you ought not use to numerous watchwords in your content.Keyword thickness likewise mulled over while composing quality and remarkable substance for site.
4.Word count:
Make your substance short and straightforward. A 300 to 500 words in content is a greatest client perusing limit with respect to an assistance related web page(personal conclusion). In the event that you have web journals make it 800 to 1000 words in your substance with pertinent and quality pictures or steps. Make the substance appealing by showing the potential questions of a client. Try to leave transformation words, for example, "request now , buy in for more data" and so on.
5.Content format:
Use a readable format.Your content should be written in such a way that it should be readable. By adding to much style in a your content its make content unreadable.So always use the basic formats if conversion is your prime goal .
6.H1, H2 and H3 tags:
Make Proper use of H1,H2 and H3 tags in your content.And make the heading title tags noticeable. And make your heading and sub heading text larger or bold. Always use focus keyword within the heading.
7.Optimize Images: Use quality images which will attract the user and they will spend more time on your website. Use alt tag in all images and image size should be not to much big and always use the images which is compressed they will load faster.
8.Inbound links:
Use proper inbound link in your content .If you want the people to be redirected to contact and order page then you should use that link in your content.Redirecting your page to the contact page or the order page will be the ultimate goal in terms of product and services.
9.Page URL:
Make sure the main/primary keyword is present in the URL and URL should be short to make the page more user friendly.
10.Content upgrade:
Always upgrade your content and make sure that you are following the guidelines of the Google while upgrading your content.
11.Plagiarism:
Make your content unique and don't copy the content from another website.Always use Plagiarism checker tool before publishing your content.
12.Page Speed :
Website which have low speed is ignore by visitor that why website should have good loading speed.And low speed website ignored by Search engines.So for improving page speed try to reduce HTTP redirect,reduce the use of java script,and always optimized the image for improving the page speed.
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