What is google penalty in seo and steps to avoid Google Penalties?

What is Google Penalty ?
Google Penalty is a negative effect on your website ranking on SERPs based on updates that are made within Google’s Search Algorithms.This Penalty effect those sites who are using Black Hat SEO Techniques.

What kind of Google penalties can you get?
Google Penalties are divided into two category
1) Algorithmic Penalty 2) Manual Penalty 

What is a Manual Penalty ?

A google worker make a move against a site for manual penalty.A space will be physically surveyed by a google representative in the event that they feel that google website admin rules are not followed.

Explanation behind which a Google representative force a manual punishment on a site

• Buying Links
• Keyword Stuffing
• Too many broken links
• Publishing duplicate content
• Having hidden links in their content
• Too many page errors
• User-generated spam
• Hidden text 
• Unnatural Links to your site
• Unnatural links from your site

What is an algorithmic penalty?

An algorithmic punishment is a discipline applied by one of the google algorithms.Algorithms like the Google Panda Update or the Google Penguin Update and more.

How do I check Google penalty?

On the off chance that Google punishes your site, you will come to realize that in your google webmaster tool.Google will tell you the reason for such step. Login in to webmaster tool =Click on search traffic =Click on manual actions

    Symptoms of Google Penalty

• If your site is not indexed in search engine result page
• Sudden decrease and effect on traffic of your site
• If your page doesn't appear on SERP even after entering exact keywords and domain.
• Your entire website is removed from search engine result page
• Page ranking on SERP is dropped 
• Running a site search =site:yourdomain.com you will not get any result

Steps to Avoid Google Penalties

1) Don't go for buying Links : Buying link is very dangerous and google is aware of all such activities .If you buy links then your site may get Penalized.

2) Don’t sell your Link: Do not sell your link because if Google finds your link as link farm then you will be penalized and all your effort to rank your website will go in waste.

3) Avoid Duplicate content: Do not use duplicate content on your website because google can easily come to know about that and if you use such duplicate content you may get penalized by google.

4) Don’t use sneaky mobile redirects: When someone lands on their website from some mobile device then, they redirect them to a different site which is

not relevant even with the content of on original site.Google penalize such sites which use sneaky mobile redirects.

5) Over-optimized anchor text: If you are using the same keywords in anchor text that means you are breaking the Google Guidelines.Try to remove or edit optimized anchor text. Use anchor text variation.

6) Spammy Links: If your site has spammy links , you need to remove them. Spammy links are Links from the Website which are irrelevant or untrustworthy. you need to check all back links on your website by using tools such as www.smallseotools.com,www.ahrefs.com, Open site explorer etc.If you find any spammy link then you can use google disavow tool to remove spammy links.

7) Don't Link to Sites which have Low DA and High Spam Score: Always take a backlink from website which have high domain authority and very low spam score while taking backlink from website we need to check spam score and the domain authority of website.High spam score mean website quality is not good.If website spam score is 17 then google have blacklisted such domain and it will not appear in search results page.website which have spam score below 4 is not harmful we can take back link from that website.