The technique in which using unethical practices while performing SEO for your website or Web Pages is known as Black Hat Technique in SEO. These techniques are used to get an instant ranking for the websites.
Why Should You Avoid Black Hat SEO?
So as to accomplish higher positioning in SERPs bloggers attempt to utilize Black HAT SEO exercises. Every new blogger should know that using Black HAT SEO techniques effect the ranking and will take them into loss only.
Black HAT SEO was used, and still is being used by those who want to gain higher ranking on SERP quickly. There are many risks involved in using black hat SEO techniques.That why black hat seo techniques should be avoided. Some of these risks include penalties from Google, the site being banned from the search engines or removed from the search engine result page SERPs.That why black Hat SEO techniques should be avoided. Algorithm updates from Panda and Penguin are the main reason of the latest penalties that have taken place when Google discovered that black hat SEO methods were used.
1. Unrelated Keywords : In this techniques keywords are used which are not related to your blog post or website.
2. Keyword Stuffing : To many keyword are used in content then the required keyword.To achieve ranking in SERPS.
3. Cloaking : In cloaking techniques site owner create two different pages one for the human reader and one for the search engine.The cloaking techniques is used to fool the human readers rather than search engine spiders.
4. Tiny Text or Hidden Text : Hidden Text or Tiny Text is where utilizing a few sections in the substance with a similar foundation shading. Only search engines can identify this hidden text used but not by human readers.
5. Doorway pages or Gateway Pages : Doorway Page are low quality pages .Doorway pages are created to get high ranking in SERP. Such Doorway Pages are also known as Bridge Page, Portal Page Jump Page,Gateway Page,Entry Page.
6. Bait-and-Switch or Page Swapping : The technique of replacing the poor quality page with the good ranking page is known as Page Swapping .Optimizer will optimize the page and upload it in their site. When the page achieve good ranking in SERP, the optimizer will replace that page with poor quality page.
7. Duplicate Content or Mirror Site : Bloggers use to copy content from the other site without taking any permission from the owner of website and use the copied content in his blog or website without any changes in the copied content. This technique of Black Hat SEO will bring traffic to your website.
8. Social Networking Spam : Social Networking Spam is a Black Hat SEO Technique where the spammers will target the demographics on social networking sites. They will speak with clients by sending promoting messages or notices.
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