What is On page SEO
On-page SEO refers all activities performed within the website in order to improve its ranking on (SERP )Search engine result page.
On-page SEO involves all the on-site techniques you can employ to ensure a web page will rank on a SERP, and it can also help determine how well that page ranks. Some of the best on page techniques are :
Steps in On page SEO techniques :
Keyword Research: Finding the important keywords for your project is the most important step in ON Page SEO, for that you have to use tool to finalize your business keywords. Tools like: Google Keyword Planer,Ubersuggest,Keyword Everywhere, KW Finder, SEMrush, Moz Keyord Explorer.
Competitor Analysis: After finalizing your Keywords for your website. Identify who are your competition by doing competitor analysis. Use tools like quick Sprout, SEMrush etc.
SEO Audit: SEO Audit gives you brief idea about what can be improved on your website.
On-Page SEO Optimization: After doing above steps follow below steps to complete your ON Page Optimization:-
1. Title Tag : The best and best approach to utilize the title tag is to not to make the title label longer than 70 characters.
The title ought to be as per your page; attempt to utilize the since quite a while ago stated watchword inside the title tag.
The title ought to be as per your page; attempt to utilize the since quite a while ago stated watchword inside the title tag.
2. Description Tag : Utilize this tag adroitly. Portray your page substance and attempt to utilize your most serious watchwords in the content. Utilize close to 160 characters.As far as Meta Keywords are concerned, Google has clarified that they don't think about them for indicating results.
3. Heading Tags: Your Page Title ought to be in H1 tag. Attempt to keep one H1 tag for each page with the goal that it won't strife web crawlers. Use H2 and H3 labels for segment breaks. These three Heading labels are significant and ought to be utilized astutely as Google's calculation won't endure an exorbitant utilization of these labels.
4. Image Optimization:Include keywords in alt text that help your page more focused. It also helps to increase user engagement. Make sure to compress images before uploading since large images can slow down your page upload speed.
5. URL Structure: This is one of the important factor of On-Page SEO. You should use targeted keyword in the URL. And keep in mind to avoid using special characters, symbols, brackets, commas, etc. within the actual URL.
Example of a ideal permalink:
http://www.company.com/page-titl...
You can use products/services in your URL structure.
6. Content: Content is the most valuable factor in the world of Search Engine Optimization. More the unique and relevant content, more you will benefit from it. In fact, original, fresh and unique content is what Google is looking for and helps to achieve high search engine rankings. If you are unable to write engaging content, people will not spend much time on your blog, your bounce rate will increase, and your rankings will go down. Make sure your content is of at least 500 words. I have seen content of around 2000-3000 words on some sites that are doing well and ranking high.
7. Internal Linking: This is again an important ranking factor as it show search engines that you are providing extra information beyond what is being displayed in the content and helps readers spend more time on your site. When you are doing internal linking, try to use a keyword as the anchor text, but be very careful not to overdo it.
8. External Linking: It is an extraordinary thought to connect out to outside sites too. Do this if the data on the outer site is pertinent to the data in your post. While connecting out to outer sites, you should connection to trusted and high position sites as it were
9. Page Load Time: To lessen page load time, amplify CSS, java contents, HTML and diminish worker reaction time. Attempt to maintain a strategic distance from page redirection as it builds page load time. You can check if your site is in solid state here: PageSpeed Insights.To check Page Load Time use instrument GTmetrix
10. XML SiteMap : Make xml sitemap and include every one of your site in it. You can submit to sitemap in Google and Bing website admin devices to make your site record soon.You can generate Site Map tool XML SiteMap Generator
11. Robots.txt : The robots.txt is a book record website admins make to train robots (commonly web crawler robots) how to creep and list pages on their site. Robot.txt Generator
12. Google Analytics : Make sure you have added and setup the analytics code so you can properly analyze your website.It will help you to check the traffic on your website.
13. Webmaster Tools : Add and verify the ownership of your websites via Google Webmaster Tools. These webmaster tools will also help to analyze the on-page validations.
With the help of this tool you can identify error of your website and rectify it.
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